Brand Strategist and Creative Director working at the intersection of fashion, culture, and meaning. I build brand worlds that people feel, translating insights, consumer psychology, and aesthetic intuition into systems that drive desirability, relevance, and long-term resonance. My work combines strategic vision with a distinctive visual sensibility shaped by an ongoing engagement with image-making and visual culture, drawing from photography, film, sound, and contemporary exhibitions, and grounded in lived experience across cities and spaces.

I have contributed to how global and cult brands evolve through moments of change, from Nike’s shift toward sustainability and modernity to emerging brands defining new aesthetic codes. My perspective is shaped by a tension between heritage and reinvention, restraint and expression, system and instinct, bringing both clarity and emotional depth to how brands take shape and endure.