Brand Strategist and Creative Director working at the intersection of fashion, culture, and meaning. I build brand worlds that people feel — translating insights, consumer psychology, and aesthetic intuition into systems that drive desirability, relevance, and long-term resonance. My work combines strategic vision with a distinctive visual sensibility shaped by an ongoing engagement with image-making and visual culture — drawing from photography, film, sound, and contemporary exhibitions, grounded in lived experience across cities and spaces.

I have contributed to how global and cult brands evolve through moments of change — from Nike’s shift toward sustainability and modernity to emerging brands defining new aesthetic codes. My perspective is defined by a tension between heritage and reinvention, restraint and expression, system and instinct — bringing both clarity and emotional depth to how brands take shape and endure.